Maximizing Your Online Presence for Small Businesses: A Guide to Using Google Ads, Google My Business, and Merchant Center to Increase Sales & Conversions

December 6, 2022
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The three kings of Online Business drinking absinthe. The Three Kings of Online Business. Google My Business, Google Merchant Center and Google Ads are a powerhouse trio for any business with an online presence. By using these tools together in a coordinated way, you can create a strong presence on Google and connect with potential customers in a variety of ways. Google My Business Astronaut on the moon in a canoe looking for your business.First, let’s look at Google…

How To Set Up Google Analytics 4 (GA4) – Step by Step Guide

December 19, 2020
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GA4 is the latest iteration of Google Analytics. GA4 is a whole new ball game. The biggest difference is that the entire ecosystem is event-based. So how do you set everything up? Like most things, there are several ways you can do it, but I’m only going to walk you through the preferred method for most people. For this demo, I’m going to assume that you are working with a website (vs. an App) and are using Google Tag…

How to Copyright your Images—And Keep Picture Pirates at Bay

October 11, 2020
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***The image above is courtesy of pxfuel.com — free to use commercially, but I’m still going to give credit. It’s very common for sites to steal your images and use them as their own. How can you help prevent this and what can you do if it’s already happened. Let’s start with an example and a simple test you can run to see if people have already stolen your images. Here’s an image belonging to Brooklyn Blackpipe that they…

How to Use Google Ads Scripts – Free Sample Script

September 4, 2020
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How to Use Google Ads Scripts. A detailed walkthrough of creating a custom script to alert you when sitelinks get disapproved. Google Ads scripts are an extremely powerful and customizable tool that you can use with Google Ads. And while the idea of writing code is an immediate turn-off for some, it’s actually much easier than it sounds. With just a very basic understanding of how javascript works and an ability to use Google Search, you should be able…

What is Marketing? ..And What Does it Mean to Local Businesses?

September 2, 2020
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What is Marketing? Marketing is selling. That’s it. It’s a framework that helps you evaluate and optimize how a business can sell it’s product, service or offering. The 4 P’s That framework has four components, called the “4 P’s,” which anyone who’s taken a beginner marketing class can recite. Price Product Promotion Place Each of these four levers can be moved in order to optimize any marketing effort. This framework was devised long before the internet existed, so they…

What is Google Ads? – Your Step-by-Step Guide

August 23, 2020
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What is Google AdWords? Google Ads, formerly Google AdWords, is how you advertise on Google. You bid on keywords to get your ad shown in search results (and other places). When someone clicks your ad, they go to your site and you pay for that click. Sign up for Google Ads Determine Your Goals Pick Your Keywords Write Your Ads Set Your Budgets and Launch Whenever you search for something in Google, you get two types of results—(1) Organic…

Send WordPress Form Submissions to Google Sheets

May 14, 2020
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Create a post and insert the “Form” widget. Once you do that, edit the form to your heart’s desire. Once you’re happy, select the Content section of the widget. This is where you created your form fields. Make sure that each form field has a label. If you don’t want form field labels, hide them with CSS, but make sure that you still have them. Now take each one of these labels and put them into the first row…

Best Way to Track GMB Traffic in Analytics – Detailed Walkthrough

March 16, 2020
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Why Track GMB Separately? Google My Business (GMB) traffic is a major source of traffic for many businesses and being able to identify traffic from GMB apart from other normal organic traffic is going to allow for better optimization. And if you’re managing a Client’s account, it good to be able to demonstrate how the work you’re doing on their GMB is having a meaningful impact. A Little Background There’s no prebuilt way to differentiate your GMB traffic from…

What is AdRank? And How to Build an Optimized Campaign for It

February 27, 2020
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What is Ad Rank? Ad Rank is a score that determines whether or not you will win an auction in Google Ads. It’s a combination of your bid and other factors of quality. https://youtu.be/82E8PPUZsFU How Ad Rank Works Skip ahead to optimization section Google uses a formula made up of five (5) factors to determine who wins any given paid search auction and how much they pay. It’s called Ad Rank. The five (5) factors are: Max CPC (bid) …

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