How To Set Up Google Analytics 4 (GA4) – Step by Step Guide
- December 19, 2020
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GA4 is the latest iteration of Google Analytics. GA4 is a whole new ball game. The biggest difference is that the entire ecosystem is event-based. So how do you set everything up? Like most things, there are several ways you can do it, but I’m only going to walk you through the preferred method for most people. For this demo, I’m going to assume that you are working with a website (vs. an App) and are using Google Tag…