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  • What is Marketing? ..And What Does it Mean to Local Businesses?

    What is Marketing? ..And What Does it Mean to Local Businesses?

    The arrows go up only. What is Marketing? Marketing is selling. That’s it. It’s a framework that helps you evaluate and optimize how a business can sell it’s product, service or offering. The 4 P’sThat framework has four components, called the “4 P’s,” which anyone who’s taken a beginner marketing class can recite. Each of…

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  • What is Google Ads? – Your Step-by-Step Guide

    What is Google Ads? – Your Step-by-Step Guide

    Google Ads has a logo. Who knew? What is Google AdWords? Google Ads, formerly Google AdWords, is how you advertise on Google. You bid on keywords to get your ad shown in search results (and other places). When someone clicks your ad, they go to your site and you pay for that click. Whenever you…

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  • Send WordPress Form Submissions to Google Sheets

    Send WordPress Form Submissions to Google Sheets

    Just another way to collect form data. Create a post and insert the “Form” widget. Once you do that, edit the form to your heart’s desire. Once you’re happy, select the Content section of the widget. This is where you created your form fields. Make sure that each form field has a label. If you…

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