Digital marketing & other things
A blog dedicated to all forms of Digital Marketing—Paid Media, SEO, Data & Analytics, Conversion Rate Optimization, and other topics that may not fit neatly into a traditional category. Everything I offer here is free and simply meant to be helpful.
Click on any of the sections below to dive deeper into a particular part of digital marketing. Detailed walk-throughs, easy-to-understand How-To’s, and all kinds of valuable content that will make you a better marketer.
Learn all about different Search Engine Optimization strategies and tactics you can use to make your website more Search-Friendly.
How to set up campaigns that convert.. How to not waste money on campaigns.. How to uncover valuable insights using data analytics and tracking.. How to use all the levers and controls that are unique to Paid Media.
Data & Analytics
Properly configure Google Analytics. Master how to set up Google Tag Manager to gather valuable data. Study different ways to build useful reports in Google Data Studio. And wade into more advanced ways to implement tagging systems.
Conversion Rate Optimization
How can you turn traffic into valuable leads, sales and long-lasting customers? How do you create a sales funnel? How can you remove all the little barriers that prevent your customers from converting?