Digital marketing & other things
A blog dedicated to all forms of Digital Marketing—Paid Media, SEO, Data & Analytics, Conversion Rate Optimization, and other topics that may not fit neatly into a traditional category. Everything I offer here is free and simply meant to be helpful.
How To Set Up Google Analytics 4 (GA4) – Step by Step Guide
How To Set Up Google Analytics 4 (GA4) – Step by Step Guide Read More »
How to Copyright your Images for Google Images—And How to Keep Picture Pirates at Bay
How to Copyright your Images for Google Images—And How to Keep Picture Pirates at Bay Read More »
How to Use Google Ads Scripts – Free Sample Script
How to Use Google Ads Scripts – Free Sample Script Read More »
What is Marketing? ..And What Does it Mean to Local Businesses?
What is Marketing? ..And What Does it Mean to Local Businesses? Read More »
What is Google Ads? – Your Step-by-Step Guide
Send WordPress Form Submissions to Google Sheets
Send WordPress Form Submissions to Google Sheets Read More »
COVID-19 Local Business Support
Best Way to Track GMB Traffic in Analytics – Detailed Walkthrough
Best Way to Track GMB Traffic in Analytics – Detailed Walkthrough Read More »
What is AdRank? And How to Build an Optimized Campaign for It
What is AdRank? And How to Build an Optimized Campaign for It Read More »
Learning Center
Click on any of the sections below to dive deeper into a particular part of digital marketing. Detailed walk-throughs, easy-to-understand How-To’s, and all kinds of valuable content that will make you a better marketer.
SEO
Learn all about different Search Engine Optimization strategies and tactics you can use to make your website more Search-Friendly.
Paid Media
How to set up campaigns that convert.. How to not waste money on campaigns.. How to uncover valuable insights using data analytics and tracking.. How to use all the levers and controls that are unique to Paid Media.
Data & Analytics
Properly configure Google Analytics. Master how to set up Google Tag Manager to gather valuable data. Study different ways to build useful reports in Google Data Studio. And wade into more advanced ways to implement tagging systems.
Conversion Rate Optimization
How can you turn traffic into valuable leads, sales and long-lasting customers? How do you create a sales funnel? How can you remove all the little barriers that prevent your customers from converting?