Digital marketing & other things

A blog dedicated to all forms of Digital Marketing—Paid Media, SEO, Data & Analytics, Conversion Rate Optimization, and other topics that may not fit neatly into a traditional category. Everything I offer here is free and simply meant to be helpful.

How To Set Up Google Analytics 4 (GA4) – Step by Step Guide

December 19, 2020 / Conversion Rate Optimization, Data & Analytics, Paid Media, SEO / No Comments

GA4 is the latest iteration of Google Analytics. GA4 is a whole new ball game. The biggest difference is that the entire ecosystem is event-based. So how do you set everything up? Like most things, there are several ways you can do it, but I’m only going to walk you through the preferred method for most people. For this demo, I’m going to assume that you are working with a website (vs. an App) and …

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How to Copyright your Images for Google Images—And How to Keep Picture Pirates at Bay

October 11, 2020 / Content Marketing, Conversion Rate Optimization, SEO / No Comments

***The image above is courtesy of pxfuel.com — free to use commercially, but I’m still going to give credit. It’s very common for sites to steal your images and use them as their own. How can you help prevent this and what can you do if it’s already happened. Let’s start with an example and a simple test you can run to see if people have already stolen your images. Here’s an image belonging to …

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How to Use Google Ads Scripts – Free Sample Script

September 4, 2020 / Paid Media, SEO / No Comments

How to Use Google Ads Scripts. A detailed walkthrough of creating a custom script to alert you when sitelinks get disapproved. Google Ads scripts are an extremely powerful and customizable tool that you can use with Google Ads. And while the idea of writing code is an immediate turn-off for some, it’s actually much easier than it sounds. With just a very basic understanding of how javascript works and an ability to use Google Search, …

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What is Marketing? ..And What Does it Mean to Local Businesses?

September 2, 2020 / Content Marketing, SEO / No Comments

What is Marketing? Marketing is selling. That’s it. It’s a framework that helps you evaluate and optimize how a business can sell it’s product, service or offering. The 4 P’s That framework has four components, called the “4 P’s,” which anyone who’s taken a beginner marketing class can recite. Price Product Promotion Place Each of these four levers can be moved in order to optimize any marketing effort. This framework was devised long before the …

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what is google adwords a step by step guide

What is Google Ads? – Your Step-by-Step Guide

August 23, 2020 / Paid Media, SEO / No Comments

What is Google AdWords? Google Ads, formerly Google AdWords, is how you advertise on Google. You bid on keywords to get your ad shown in search results (and other places). When someone clicks your ad, they go to your site and you pay for that click. Sign up for Google Ads Determine Your Goals Pick Your Keywords Write Your Ads Set Your Budgets and Launch Whenever you search for something in Google, you get two …

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Send WordPress Form Submissions to Google Sheets

May 14, 2020 / Conversion Rate Optimization, SEO / No Comments

Create a post and insert the “Form” widget. Once you do that, edit the form to your heart’s desire. Once you’re happy, select the Content section of the widget. This is where you created your form fields. Make sure that each form field has a label. If you don’t want form field labels, hide them with CSS, but make sure that you still have them. Now take each one of these labels and put them …

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COVID-19 Local Business Support

May 3, 2020 / Community / 2 Comments

I’ll be your agency.. for free SEO is crucial. If you’re not showing up in Google or other search engines, its hard for people to find you. Maybe you don’t know where to start or aren’t sure what you’ll get if you pay someone. I can help. These are tough times and it’s important that we help each other. Which is why I’m offering my services for free to small businesses that want and/or need …

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Best Way to Track GMB Traffic in Analytics – Detailed Walkthrough

March 16, 2020 / Data & Analytics, SEO / 6 Comments

Why Track GMB Separately? Google My Business (GMB) traffic is a major source of traffic for many businesses and being able to identify traffic from GMB apart from other normal organic traffic is going to allow for better optimization. And if you’re managing a Client’s account, it good to be able to demonstrate how the work you’re doing on their GMB is having a meaningful impact. A Little Background There’s no prebuilt way to differentiate …

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What is AdRank? And How to Build an Optimized Campaign for It

February 27, 2020 / Paid Media, SEO / No Comments

What is Ad Rank? Ad Rank is a score that determines whether or not you will win an auction in Google Ads. It’s a combination of your bid and other factors of quality. https://youtu.be/82E8PPUZsFU How Ad Rank Works Skip ahead to optimization section Google uses a formula made up of five (5) factors to determine who wins any given paid search auction and how much they pay. It’s called Ad Rank. The five (5) factors …

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Learning Center

Click on any of the sections below to dive deeper into a particular part of digital marketing. Detailed walk-throughs, easy-to-understand How-To’s, and all kinds of valuable content that will make you a better marketer.

SEO

Learn all about different Search Engine Optimization strategies and tactics you can use to make your website more Search-Friendly.

Paid Media

How to set up campaigns that convert.. How to not waste money on campaigns.. How to uncover valuable insights using data analytics and tracking.. How to use all the levers and controls that are unique to Paid Media.

Data & Analytics

Properly configure Google Analytics. Master how to set up Google Tag Manager to gather valuable data. Study different ways to build useful reports in Google Data Studio. And wade into more advanced ways to implement tagging systems.

Conversion Rate Optimization

How can you turn traffic into valuable leads, sales and long-lasting customers? How do you create a sales funnel? How can you remove all the little barriers that prevent your customers from converting?