Invisible
When we tell the story of Karting, or anything for that matter, we gravitate towards what is on the surface. We talk about the shiny parts. We talk about the parts that seem...
How-To: Perfectly Form Ballcaps
Forming your hat perfectly takes practice. Your first attempt should be on a hat that you don’t plan on wearing every day. You’ll just end up kicking yourself...
Spinach: The Process of Building ‘Invisible’
I crafted a storybook based on what I witnessed over the period of 12 days hanging out at go-kart tracks in Oregon. This is the story of that process………...
‘Invisible’ (Spreads)
These are the spreads exactly as they are printed in the book. reader_spread_finally-1 Photo by nic.pederson on flickr reader_spread_finally-2 Photo by nic.pederson on...
There is NO Chinese Food in China
You learn a lot about culture from food… What people eat. How they eat it. And perhaps most importantly, how they perceive it. There is NO Chinese food in China–not...
‘Dorthy Returns to Kansas’ – MEET THE TEAM
Selected snips from and/or surrounding the kidnapping and release of Al Jazeera reporter Dorthy Parvaz for the period of a week. 5.11.11 – 5.18.1____ AJE can benefit...
Obama 08′ Campaign
Nic Pederson 04/18/11 Obama Logo | Flickr - Photo Sharing! Photo by farm1.static.flickr.com on google “ Obama the ‘gold standard’ in social media...
#Gamification is Scoring Big Points and Reaching New Levels in Business.
Ga – mi – fi – ca – tion [Gay - muh - fi - kay - shuhn]Gamification can be a ‘game-changing’ strategy when used to Listen &...
Blue Advertising: The Next New
Advertising is on the brink of revolution. Brands will become the vessel for saving our planet. They will create the parameters to solve major social problems, preserve cultural...
“I pledge allegiance to Ronald McDonald…
…and to nagging my parents until they buy me what I want.” This is a story about the ethical debate surrounding the marketing of FOOD to children. Specifically,...
